Quality Marketing Photography - without the price
Published: 21 March 2008.
Contributed by Nick Buick of Refreshweb
Professional photography is the key-stone of most successful marketing campaigns, and this statement doesn’t ring truer than in the Resort and Tourism industry. As a former commercial photographer myself, I worked for many years on photograhic shoots for major ad campaigns for the QLD Tourism industry. I know, first-hand, the difference it makes to marketing material when high-quality photography is used and how expensive professional shoots can be. There's photographer costs, talent costs, makeup artist costs, stylist costs, art director costs, prop and wardrobe costs, ongoing royalty payments, etc... and there's always a chance that the shoot will get rained-out, or won't come out as you'd hoped. These costs can be huge and are often beyond the reach of many smaller resort managers. Which is why I want to show you how to get high-quality and professional photography of virtually every tourism spot in QLD… without getting out of your chair.
If you’re promoting a tourism destination within QLD, Tourism Queensland’s image library is an incredible resource that is made available to you by the Queensland Government. Simply register online with Tourism Queensland and you can enter their gigantic online image library. There you’ll find more than 24,000 award-winning images of Queensland's colourful and contrasting destinations, to use in the promotion of QLD tourism destinations.
Download professional photos of your complex and surrounding areas to post on your listings or website. Use high-quality images for your brochures, newspaper ads, etc, or order images on CD for use in outdoor advertising. Tourism Queensland do ask that you’re using the images to promote QLD tourism destinations, and that you credit Tourism Queensland for the images.
A discounted Tourism Industry rate no copyright fees, unlimited use is available to resorts for the promotion of Tourism Businesses in Queensland. Better yet, if the images are being used by the media in editorial promoting Queensland destinations they are downloadable for free.
To ascertain costs please login to the Tourism Queensland image library www.tq.com.au/imagelibrary and click on the 'Prices' tab. For further information, you can email image_library@tq.com.au.
Leave a comment
454,586 pages have been viewed from this website for February 2012. Please click here if you'd like to reach our audience..
The information contained in this web site is for general interest only, it is not intended as legal advice, nor are we qualified to provide such advice. Users should always seek professional advice from qualified solicitors.

2012 Body Corporate Quickbites
Focus Property Management
Rental Express
Bill Buddy Pty Ltd
HiRUM Australasia PTY (Reservations & Trust Accounting Software).
Air Systems Duct Cleaning
Australian Resort Management Sales
Cairns
Kapitol Brokers
Liz Lavender
MR Sales
MRB
Property Pacific Real Estate
RAAS Rights
Resort Brokers
RnR Strata Sales
Terry McMiles
Think MR
Bird Walker McDonald & Assoc
Hynes Lawyers
Short Punch & Greatorix
PCS Finance
NSW Real Estate Training College
Property Training QLD
Barclay MiS
PB Insurance
A Professional Relief Managers or Management Team
5:02pm Thursday, 20 March 2008
Sorry for the oversight.