Published: 17 March 2007.

By Peter from Business2.com.au

I know these types of articles are not as popular as some others but I believe this is the most important feature that any website will have in 2007. The new products already released or being released this month have rich support for RSS (stands for really simple syndication) Microsoft Office 2007 (all versions), Internet Explorer 7 and Firefox 2 (My Preference).

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RSS in Office 2007 - here
Click on the image for a wider view of RSS in action, information straight from the business2 website into my inbox. I do nmot have to download, as soon as a comment is made it goes directly into my inbox just like a normal email. Think about these as new listings on your website, the user does not have to be on your site to see new listings appear in their email inbox. In short you are not serving your vendors, or your company if your website is not RSS ready in the next 6 months!

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RSS in Internet Explorer 7- here
IE7 has added RSS support right in the web browser. Again, another improvement that have been in other browsers for a long time, but it’s good that now IE has it too. RSS isn’t treated lightly within IE7; in fact, Microsoft built an entire RSS reader and bundled it in with the browser. Now when you click on the RSS button, you’ll see a listing of the feeds provided by a given Web site. Click the feed you want, and IE7 displays the latest headlines and blurbs. Unlike IE6, the page is readable (no more XML gibberish), with links to subscribe and to update the current feed.

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RSS in Firefox- here
Firefox has had RSS as part of its browser for well over a year now and the new version is even sleeker. Firefox 2 gives you full control over Web feeds, showing you a preview and letting you choose how you want to subscribe. You can use a Firefox Live Bookmark, or a feed reader that you’ve installed on your computer.

If you download and install one of these products, try clicking on the orange RSS Icon or clicking here to subscribe to this site, this will give you a good idea of what to do with your own site.

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