TPM vs The Big Three

Published: 19 August 2007.

Australia’s ‘Big Three’ Commercial Property sites are RealCommercial.com.au(150,000 visits / month), PropertyLook.com.au(69,000 visits / month) and CommercialRealestate.com.au (48,000 visits / month). All three sites are owned by multinational media giants with marketing budgets resembling bottomless pits.

By comparison, ThePropertyManager.com.au spends less than a few thousand dollars a month on carefully budgeted advertising. So why on earth would you bother wasting your time and money, listing with a broker on ThePropertyManager.com.au instead of one who uses the ‘Big 3’?

I’m so glad you asked.

While their traffic may look impressive, its important to note that only a very small fraction of that traffic is actually searching for Management Rights.

Interestingly, ThePropertyManager.com.au recorded 42,000 visits last month, positioning us in a very close 4^th-place after the ‘Big Three’, despite our portal focusing specifically on Management Rights rather than the broader Commercial Property category. In comparison the vast majority of our traffic is searching exclusively for Management Rights.

This suggests more people are using ThePropertyManager.com.au than any other website to search for Management Rights in Australia / New Zealand. But how can we prove it?

At this point I found myself compelled to conduct a small experiment. I selected several management rights listed, identically, on RealCommercial (the countries largest commercial property website) and ThePropertyManager.com.au and compare the activity from each site. The results were even more impressive than I’d assumed – in all 3 cases - the listings had attracted at least 3 times as much interest on ThePropertyManager than on RealCommercial.

The experiment proved positive and the results were conclusive: ThePropertyManager.com.au is the most effective website in the country for promoting Management Rights – and with over 40,000 visitors per month and over 400,000 page views per month we’re the 4^th largest commercial property website in the country (without even trying to be a commercial property website).

Conclusion: If you wish to advertise your Management Rights to the largest possible targeted market in the region, insist on a broker listing with ThePropertyManager.com.au.